Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
Opopop will debut chainwide across thousands of Walmart stores this month Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night. The campaign, running […]
New strategic consultancy helps food and drink brands unlock their emotional advantage across brand and business. Collaborators Consulting announces its launch today: a new brand and business strategy consultancy for food and drink brands, created as the strategic offshoot of The Collaborators, the Bristol-based, B Corp branding and design agency. Collaborators Consulting formalises the strategic […]
Comprehensive architecture consolidates two disconnected platforms into a single, scalable ecosystem built for modern CPG competition Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive, content is […]
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]
North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and […]
The reimagined rockhall.com, created by digital experience agency Grow, brings immersive storytelling to one of music’s most iconic institutions. The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]
International, independent branding and design consultancy Lonsdale today announces the opening of its first US office in New York, expanding its global network, which already includes locations in Europe and Asia. The opening coincides with a significant project win from The Hershey’s Company, which will roll out in the coming year. Based in the Fashion […]