Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]
The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™, unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]
ILLU, a new platform created by Augustinas Paukštė of andstudio, aims to democratize the illustration industry by offering artists an opportunity to directly monetize their art, thereby challenging industry norms. Illustrators and graphic designers face a number of difficulties in today’s illustration marketplace, from finding consistent and well-paying work to standing out from the crowd […]
Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
DLMDD, the creative sound branding agency, has today launched a podcast series which showcases and celebrates London’s revered music venues and thus far features episodes telling the stories of Ronnie Scott and Spiritland with a host of other legendary venues lined up! Called ‘If These Walls Could Talk’, the podcast is hosted and created by […]
Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR partner focused on diversity, equity and inclusion (DE&I), launches today under female co-founders Adele Bridgeman and Alison Filkin. With pressure mounting on the […]
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1. An accessible guide to the art of Public Relations, the book is aimed at helping small businesses take on the key business function of public relations with confidence. Powerfully Practical PR retails for […]
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
