Creative agency Gretel reveals the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label. This work by Gretel positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to […]
Chase Distillery launches its cocktail competition, Chase Cup, in line with 2019’s Rock the Farm music festival, with a new brand identity by London design agency ShopTalk. The website has just gone live, and mixologists from all over the world are being invited to submit cocktail creations that celebrate Chase Distillery’s single-estate potato vodkas and botanical-rich gins. […]
Talon has launched an exciting new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices with influence across 75+ markets and will be able to offer extended global solutions for clients. Plexus, the Smarter Global OOH Network, is created in response to the […]
Global digital agency Isobar announced the launch of ‘Transformation Consulting’, a Global Consultancy offering to help businesses to define digital transformation strategy and roadmaps to unlock exponential growth. It bolsters Isobar’s strategic capability to deliver experience-led transformation, and ensures excellence in delivery in the end-to-end service offering for clients. The offering was developed as a […]
New national digital radio station JACK Radio launches at 12 noon on October 23 and unveils a new world first broadcast radio format. Playing 100% female artists, the station provides a platform for women in music, from the female stars of the past to today’s main artists, along with new and emerging female talent. In […]
Data-driven intelligence agency Future Thinking has announced the launch of its new personal wellbeing offer bringing together expertise from its pharmaceutical and healthcare teams. The new division combines the company’s knowledge of primary market research, behavioural economics and data science, with years of experience. The new team greatly strengthens Future Thinking’s presence within the wellness […]
As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]
Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]
New York based children’s lifestyle startup brand, Masala Baby, has announced its foray into the Indian market with a special collection of uniquely designed clothes, which will be available on Asia’s biggest omni-channel player for kids and baby products– FirstCry-BabyOye. Masala Baby was founded in 2010 by Dipali Patwa, who runs an all-woman team and […]
Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website. […]