Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website.
Since launching in North America in 2014, Mpire has invested heavily in technology to optimise mobile app user acquisition for its global client base. Increasing concerns about fraud in mobile advertising led to the development and launch of the company’s proprietary invalid-traffic (IVT) mitigation solution, TrafficGuard in 2016. The company believes the value delivered by this technology to Mpire’s advertiser clients, extends beyond a typical ad network.
Lee Hunter, CEO of parent company Tech Mpire, said, “With the increasing sophistication of our proprietary tech, we no longer simply connect supply and demand. In mitigating IVT and using big-data to drive optimisation, we do a lot more than an ad network to drive superior online advertising performance, and have, therefore, outgrown the classification of ‘network’. With the launch of our APAC expansion, we took the opportunity to refresh not just our logo, but the entire way we communicate our brand and market position. We are proud to be setting the pace in tech development for mobile app marketing, and our new brand reflects how far we have come.”
Source: Mpire Network