Global digital agency Isobar announced the launch of âTransformation Consultingâ, a Global Consultancy offering to help businesses to define digital transformation strategy and roadmaps to unlock exponential growth. It bolsters Isobarâs strategic capability to deliver experience-led transformation, and ensures excellence in delivery in the end-to-end service offering for clients. The offering was developed as a response to the demand for customer-centric solutions to driving growth and builds upon Isobarâs existing consulting capabilities.Â
Isobar has delivered consultancy projects in key markets including the US, China, and Australia, in recent years and bolstered its consulting capabilities through the acquisition and integration of leading Brazilian consultancy, Cosin Consulting in 2016. The launch of Isobarâs âTransformation Consultingâ is a global offering that will provide an end-to-end solution from âConsultâ to âDeliveryâ, complementing Isobarâs existing Marketing, Commerce, and Products & Service Design offerings. The global offering will draw from existing resources and includes 275 consultants, strategists and technologists across Isobarâs network in Americas, EMEA and APAC.
Jean Lin, Global CEO, Isobar, explained:Â âIn todayâs digital economy, businesses need a new approach to embrace change. Our offering is different because it integrates consultancy with delivery. To be successful, businesses need to design meaningful customer experiences, and our approach is first to start with experience and work backwards through the different parts of the value chain to transform them. This a key part of Isobarâs strategic plan to drive growth for our clients.Â Our expertise and best practice is based on the projects we have already delivered in key markets for a number of years, and today the time is right to launch a Global Transformation offering that will support clients that want to create agile roadmaps for growth.âÂ
The offering will utilise the specialism of the five globalÂ practices across Isobarâs network: Marketing Intelligence,Â Business & Brand Transformation, Commerce, Technology, and Innovation. Each practice is led by an Architect to evolve its tools, framework, and solutions-Â Eric PaquetteÂ for Marketing Intelligence,Â Sandipan RoyÂ for Business & Brand Transformation,Â Shawn MishraÂ for Omnichannel Commerce,Â Vikalp TandonÂ for Technology andÂ Dave MeekerÂ for Innovation.Â Abel Reis,Â CEO DAN Brazil and Isobar LATAM., who led the acquisition ofÂ Cosin Consulting, is appointed the Global Executive sponsor.
Isobar has a history of providing local and regional consulting programmes and digital transformation services for blue-chip brands. These engagements include the US team delivering the digital omnichannel strategy for adidas and Zwilling and in China Isobar developed the new online learning product/platform for WSE (Wall Street English).
Cosin Consulting Linked By Isobar was the first business and technology consultancy brand acquired by a marketing company in Latin America. It has deliveredÂ more than 2,500 projects in the last decade and they have developed solutions to 75% of all biggest companies in Brazil, including all private banks and retail companies, improving their business performance in the market. Cosin has also created marketing solutions across industries such as CRM, Marketing ROI, eCommerce and media performance.
Isobar has developed a number of proprietary frameworks and tools through its global practices.Â In 2017 Isobar launched theÂ Digital Strength Index,Â that linked a companyâs digital footprintÂ & momentum to revenue andÂ shareholder value. In 2018 the agency extendedÂ MindSight, its proprietary applied neuroscience product acrossÂ Canada, France, Germany, Italy, Japan, Spain and the UK. With Argentina, Australia, Brazil, Belgium, Chile, China, Mexico and Russia set to launch in 2019.
Testament to Isobarâs global Commerce expertise, Isobar was recently named aÂ Leader in “The Forrester Wave: Commerce Specialist Service Providers, Q4 2018,â and earlier this year Gartner, Inc. placedÂ Isobar in the Leaders quadrant in its âMagic Quadrant for Global Digital Marketing AgenciesâÂ for the fourth consecutive time. The Innovation practice helped drive theÂ Digital Craft Grand PrixÂ win at Cannes Lions International Festival of Creativity 2018, and Isobarâs technology teams secured the unparalleled partnerships including becoming Global Alliance Solution Partner forÂ Adobe, aÂ SalesforceÂ Platinum Cloud Alliance Partner, aÂ SitecoreÂ Platinum Implementation partner, and an EnterpriseÂ MagentoÂ Partner, winning Regional and Global Commercial Partner of the year in 2018.Â