Carlsberg immortalizes ‘legendary saves’ to mark 30 years as Liverpool FC partners

by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom

Carlsberg immortalizes ‘legendary saves’ to mark 30 years as Liverpool FC partners

This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios.  The campaign is spearheaded by a hero film […]

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

Creative agency Fallon London has teamed up with AXA to launch the thought-provoking ‘Sharing Makes Us Stronger’ campaign, aimed at empowering people to speak up about their mental health and build mental resilience. Fallon London was tasked with creating a campaign demonstrating AXA’s commitment to improving people’s lives while utilising the insurer’s access to high-profile […]

New Balance launches new Liverpool FC home kit

New Balance launches new Liverpool FC home kit

New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

On 23rd  April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC.  The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]