Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

“These commercials are the first elements in our new brand campaign for Gett. Each commercial highlights a benefit of travelling in black taxis and are brought to life by truthful, engaging stories,” said Neil Dawson, founder of Neil A Dawson & Company. “Our task was to emotionally connect Londoners with the app and I believe the […]

VIOOH partners with Outernet to deliver premium programmatic DOOH in London’s most iconic entertainment destinations

VIOOH partners with Outernet to deliver premium programmatic DOOH in London’s most iconic entertainment destinations

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and […]

B2B brand Capture Expense invests in first brand building OOH work with Insiders

B2B brand Capture Expense invests in first brand building OOH work with Insiders

Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]

FRIDA UNCENSORED Launches in the UK TODAY

FRIDA UNCENSORED Launches in the UK TODAY

Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]

Pepsi launches two new zero sugar flavours and creates the world’s first AI ‘Sweetest’

Pepsi launches two new zero sugar flavours and creates the world’s first AI ‘Sweetest’

Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]

Publicis London launch ‘Breathable Bullet’ campaign to spotlight the dangers of illegal vapes

Publicis London launch ‘Breathable Bullet’ campaign to spotlight the dangers of illegal vapes

Publicis London, in partnership with nicotine-free portable aromatherapy diffuser Ripple+, has launched a new campaign to raise awareness about the dangers of illegal vapes. Launching today, the aim is to educate people who regularly use illegal vapes on the harmful ingredients and toxins they contain – including lead. While 5.6 million adults in the UK vape, 11% […]

HSBC UK unveils “Everything’s Premier” campaign, redefining premium banking for modern lives

HSBC UK unveils “Everything’s Premier” campaign, redefining premium banking for modern lives

HSBC UK today announced the launch of its new campaign to showcase its enhanced HSBC Premier banking proposition. Everything’s Premier, created by VML UK, is HSBC UK’s most ambitious integrated campaign to date for the UK and highlights how a Premier account transforms everyday banking into an exceptional experience, offering unprecedented access to premium services […]

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