A new campaign has launched in London to increase awareness of the symptoms of Bowel cancer and increase bowel cancer screening. Integrated media agency JACK RYAN is behind the latest campaign that includes an NHS first in the form of 3D and 2D Special builds across the capital featuring larger-than-life loo rolls. Running throughout October […]
Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
“These commercials are the first elements in our new brand campaign for Gett. Each commercial highlights a benefit of travelling in black taxis and are brought to life by truthful, engaging stories,” said Neil Dawson, founder of Neil A Dawson & Company. “Our task was to emotionally connect Londoners with the app and I believe the […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and […]
Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]
Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]
London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London. Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It’s a convenient way to bring the reliability and safety of […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of […]