Wavemaker wins $34m global remit as Merlin Entertainments extends partnership

Wavemaker wins $34m global remit as Merlin Entertainments extends partnership

Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]

SEA LIFE Trust & HeyHuman unveil series of immersive installations to promote their first conservation project

SEA LIFE Trust & HeyHuman unveil series of immersive installations to promote their first conservation project

Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]

SEA LIFE launches global roll out of interactive aquarium experience

SEA LIFE launches global roll out of interactive aquarium experience

The world’s largest aquarium brand, SEA LIFE, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support SEA […]

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

TWELVE creates “Surprising Combinations,” a new campaign for Merlin Entertainments’ London Attractions

TWELVE creates “Surprising Combinations,” a new campaign for Merlin Entertainments’ London Attractions

Creative agency TWELVE launches its first campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive awareness of and demand for Merlin’s great-value, cluster ticket proposition, while promoting Merlin’s iconic and exciting range of London attractions. Merlin […]