Merlin appoints ELVIS for lastminute.com London Eye creative push

Merlin Entertainments, the leader in location-based family entertainment, has appointed ELVIS to develop a campaign to promote the lastminute.com London Eye, following a competitive pitch. 

The news follows ELVIS’s appointment to create a campaign for Merlin brand The Dungeons last year. 

After a challenging year for the entertainment and leisure industry, Merlin has tasked ELVIS with developing a communications platform to inspire domestic tourists to come and enjoy the best that the `must-do` iconic London attraction has to offer, with a focus on international tourists to follow. 

The agency will work to showcase the lastminute.com London Eye and the unique views and experience it gives visitors, as the city’s only 360-degree moving viewing platform. 

The activity will go live this summer.

Source: Elvis

  Elvis London, lastminute.com, London Eye, Merlin Entertainments, The Dungeons