MoneySense with NatWest

The&Partnership’s first creative for the British bank since winning account in October 2019

MoneySense with NatWest

Ever heard the expression ​“Count the pennies and the pounds will look after themselves?” ​ … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]

The&Partnership London win 35m NatWest account

Appointed Creative Agency of Record

The&Partnership London win 35m NatWest account

The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After  a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]

RBS appoint Lida to handle customer led strategy

Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]