The&Partnership London win 35m NatWest account

Appointed Creative Agency of Record

The & Partnership London has been appointed as NatWest’s Creative Agency of Record.

After  a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity.

We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and appoint them as our official Creative Agency of Record. We thank M&C for all of their work over more than two decades for NatWest and Royal Bank of Scotland.” said a Natwest spokesperson, they added “This will not impact the work of M&C Saatchi Sports & Entertainment who will continue to lead on sponsorship activity for NatWest, most notably on NatWest’s longstanding cricket partnership.

“Sarah Golding, CEO, The&Partnership UK said “NatWest is a real bank, and a real brand in a world of emerging challengers. We couldn’t be more delighted to help NatWest fulfil its huge potential in a rapidly changing market”.- Natwest ends its 20 year relationship with M&C Saatchi- In August 2020, The&Partnership won the 2020 Natwest campaign, pitching again M&C Saatchi and Karmarama.

At the time M&C Saatchi remained Agency of Record. – M&C Saatchi Sport & Entertainment will continue to handle Natwest’s sponsorship activity, including Cricket.- The&Partnership has a long-standing relationship with RBS (owners of Natwest) through its in-house studios at RBS HQ, Edinburgh

Source: The&Partnership

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