Premier League ads offer cut grass smell and crowd cheers

Premier League ads offer cut grass smell and crowd cheers

A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]

A Billboard Ad That Doubles As A Huge Insect Trap

Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons. To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects. Transparent glue was applied on the ad’s surface in the shape of a jet spray coming […]