Collider, the leading brand experience agency, was appointed by Riot Games to deliver a player focussed celebration for the League of Legends European 10-year Celebration. The celebration took place on 16 October, surprising players with a raft of new games and projects that significantly expands the League of Legends IP and officially puts the ‘s’ in Riot Games. […]
M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]
Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]
Following a competitive pitch, TMW Unlimited has been appointed by London & Partners, the Mayor of London’s official promotional agency, to develop a new campaign to promote domestic tourism to the capital. The partnership will see TMW create a new visitor proposition for London, and an integrated and data-driven programme of activity that will […]
Embracing the huge variety of skin types and supporting self-expression among make-up wearers, M.A.C cosmetics has launched the Studio Fix Stick Foundations range in over 33 shades. Bringing this new range to life, the cosmetics brand is running the Studio Stick Foundations experience in Liverpool from 2 to 6 October to acknowledge people’s differences and […]
Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]