The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop today announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to […]
PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. In Q4 2022, OpenX Media LatAm began using SeenThis technology to stream Coca-Cola and Sprite video campaigns […]
The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]
