UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 166 page […]
Swedish coffee brand Löfbergs, one of Scandinavia’s largest and most beloved coffee names, is making a bold move into the UK market with the launch of its new campaign, ‘Feel the Lof.’ The campaign, developed by ARK Agency following a competitive pitch, is set to shake up the coffee category and challenge the dominance of […]
NatWest has today unveiled its latest ad campaign that focuses on supporting young people to grow their money confidence. The campaign, created by their lead strategic and creative agency, T&Pm, brings to life the feel-good-factor of taking action with finances and nods to the successful ‘Tomorrow Begins Today’ brand platform. The new campaign empowers young people whilst […]
“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson. The campaign, […]
SumUp now an Official Partner of The O2 in London Global fintech SumUp has been appointed the official payment processor for the world’s most popular live entertainment, leisure, and retail destination, The O2. The multi-year deal, brokered by AEG Global Partnerships, covers supply of payment processing on-site (including SumUp’s point of sale solutions as well […]
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]
HSBC UK today announced the launch of its new campaign to showcase its enhanced HSBC Premier banking proposition. Everything’s Premier, created by VML UK, is HSBC UK’s most ambitious integrated campaign to date for the UK and highlights how a Premier account transforms everyday banking into an exceptional experience, offering unprecedented access to premium services […]
Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in the UK Time Out, the global brand that inspires and enables people to experience the best of the city, is partnering with the iconic Pepsi MAX throughout 2025 to put a spotlight […]
ARK Agency has partnered with ethical nutrition and supplement brand DR.VEGAN® to launch the bold and awareness-driven ‘Gut Punch’ campaign. Tackling the gut health crisis head-on, the campaign highlights the shocking reality that 60% of Brits struggle with gut health issues.1 The striking creative execution includes a visceral visual metaphor of a fist in intestine […]
JCDecaux has unveiled its vision to install 1,000 new data-driven digital screens in London at an event held for clients and partners in central London with speakers including: Jean-François Decaux, Co-Chief Executive Officer, JCDecaux SE, Chris Collins, Co-CEO, JCDecaux UK and Emma Strain Customer Director at TfL. Headline announcements include: Investment to make Out-of-Home the […]