IKEA challenges the use of the verb “to help” in the home to fight gender inequality

IKEA challenges the use of the verb “to help” in the home to fight gender inequality

For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]

We Are Social promotes Lauren Underwood to global communications director

We Are Social promotes Lauren Underwood to global communications director

Global socially-led creative agency We Are Social has promoted Lauren Underwood to the role of global communications director. Previously communications director for the agency’s London office for eight years, she will now be responsible for raising awareness of We Are Social to a global audience, through PR, social media and content. Underwood will provide strategic […]