IKEA challenges the use of the verb “to help” in the home to fight gender inequality

By on    Advertising, Latest, Marketing  

IKEA challenges the use of the verb “to help” in the home to fight gender inequality

For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]

We Are Social promotes Lauren Underwood to global communications director

By on    Agency, Latest, People  

We Are Social promotes Lauren Underwood to global communications director

Global socially-led creative agency We Are Social has promoted Lauren Underwood to the role of global communications director. Previously communications director for the agency’s London office for eight years, she will now be responsible for raising awareness of We Are Social to a global audience, through PR, social media and content. Underwood will provide strategic […]

We Are Social makes series of production and creative hires and promotions following year of growth

By on    Agency, Latest, People  

We Are Social makes series of production and creative hires and promotions following year of growth

Global socially-led creative agency We Are Social has bolstered its creative and production offerings in the UK with a number of senior hires and promotions, following a year of significant client wins and more than 60 new hires.  Jo Lumb has been promoted to head of We Are Social Studios, the agency’s standalone production division. […]

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