And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]
Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women
Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]
Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer
Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]
New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot
The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform ‘Something […]
In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. […]
Wunderman Thompson, a WPP company, today announced that Ezinne (Kwubiri) Okoro has been appointed to the newly created role of Global Chief Inclusion, Equity and Diversity Officer. Ezinne joins the network this month, based in New York, and will report to Wunderman Thompson Global CEO, Mel Edwards. Ezinne is an inclusive leader, change agent and champion for progressive change. As […]
Patan Tarazaga & Dany Minaker have been named Latin America CCO´s for Wunderman Thompson.
With more than 15 years of experience, and leading the creativity of all the Wunderman Thompson brands, Dany and Patán will be in charge of Argentina, Colombia, Costa Rica, Brazil, Peru, Chile, Mexico and Puerto Rico offices. “We’re so thrilled to have Daniel Minaker and Sebastian Tarazaga as dedicated leaders for the LATAM region of […]
Wunderman Thompson Atlanta spearheads groundbreaking recruitment campaign for United States Marine Corps (USMC), targeting a new generation
Wunderman Thompson, a WPP agency, announced today a new 360-degree campaign launch for the United States Marine Corps (USMC), “Battle to Belong,” created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on […]
EE enlists acclaimed spoken-word artist, Hussain Manawer, to celebrate the EE community in 1-minute film created by Wunderman Thompson UK.
EE is the UK’s no. 1 network, 7 years in a row, making it the most enviable network. To celebrate the EE community, and remind customers they are part of something great, EE has launched a new campaign speaking directly to their customers through the power of spoken word. Developed by creative, data and technology […]
· Data has become a political force as China and the United States battle over apps and info
· Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details
· 71% of consumers believe that they should have control over the security and privacy of their own personal information.
· Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]