Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic

Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]

Quality Street is back after 4 years with new brand platform ‘Something we all share’

New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot

Quality Street is back after 4 years with new brand platform ‘Something we all share’

The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform ‘Something […]

Wunderman Thompson Appoints Ezinne (Kwubiri) Okoro as Global Chief Inclusion, Equity and Diversity Officer

Wunderman Thompson Appoints Ezinne (Kwubiri) Okoro as Global Chief Inclusion, Equity and Diversity Officer

Wunderman Thompson, a WPP company, today announced that Ezinne (Kwubiri) Okoro has been appointed to the newly created role of Global Chief Inclusion, Equity and Diversity Officer. Ezinne joins the network this month, based in New York, and will report to Wunderman Thompson Global CEO, Mel Edwards. Ezinne is an inclusive leader, change agent and champion for progressive change. As […]

New Latam CCOs for Wunderman Thompson

Patan Tarazaga & Dany Minaker have been named Latin America CCO´s for Wunderman Thompson.

New Latam CCOs for Wunderman Thompson

With more than 15 years of experience, and leading the creativity of all the Wunderman Thompson brands, Dany and Patán will be in charge of Argentina, Colombia, Costa Rica, Brazil, Peru, Chile, Mexico and Puerto Rico offices. “We’re so thrilled to have Daniel Minaker and Sebastian Tarazaga as dedicated leaders for the LATAM region of […]

The Battle to Belong Begins Here

Wunderman Thompson Atlanta spearheads groundbreaking recruitment campaign for United States Marine Corps (USMC), targeting a new generation

The Battle to Belong Begins Here

Wunderman Thompson, a WPP agency, announced today a new 360-degree campaign launch for the United States Marine Corps (USMC), “Battle to Belong,” created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on […]

EE create Network Envy with poetic campaign featuring spoken-word artist, Hussain Manawer

EE enlists acclaimed spoken-word artist, Hussain Manawer, to celebrate the EE community in 1-minute film created by Wunderman Thompson UK.

EE create Network Envy with poetic campaign featuring spoken-word artist, Hussain Manawer

EE is the UK’s no. 1 network, 7 years in a row, making it the most enviable network. To celebrate the EE community, and remind customers they are part of something great, EE has launched a new campaign speaking directly to their customers through the power of spoken word. Developed by creative, data and technology […]

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]

1 2 3 4