Wunderman Thompson’s new campaign for Avon, “My Story Matters,” invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives. Thousands of women and men have already contributed to the campaign’s “My Story Matters” gallery, which celebrates stories of strength, grit and determination, from […]
Ten female artists have donated their colourful work to be used as backdrops for video calls on International Women’s Day. All to raise vital funds for Hestia, the charity which supports victims of domestic abuse and modern slavery. Created by Wunderman Thompson, #TeamWomen is asking people to get behind this important cause by putting the cause behind them as special backgrounds […]
BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign. The “Unstoppable” campaign features an interactive film, created by Wunderman Thompson, which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy […]
BT has launched their latest campaign, 'Connected Experiences', demonstrating how they connect customers at every level
These days informed and tech savvy customers know what they want – easy interactions in an instant; and they’ll reward companies that give them that. Creating a powerful and memorable experience can become more challenging. Where customers see one problem, BT see the whole picture, bringing humans and technology together to make the complicated simple and […]
The partnership replaces incumbent Digitas as Lexus seeks to deliver a more integrated and connected programme.
Luxury automotive brand, Lexus, has appointed Wunderman Thompson and The&Partnership to deliver UK CRM ending its relationship with Publicis’ Digitas. As the next step to deliver a modern, joined up programme for their customers, the integrated WPP team, made up of Wunderman Thompson, The&Partnership and m/SIX will work to deliver against Lexus’ brand promise ‘Experience […]
After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazildecided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or bottles as […]
Tom Drew joins the UK office as ECD after 10 years at BBH
Wunderman Thompson has appointed Tom Drew as Executive Creative Director. Reporting into Chief Creative Officer Steve Aldridge, Tom will be a key driver in honing the quality of creative output across the agency’s entire client portfolio, including the likes of HSBC, Duracell, Ribena and KitKat, whilst shaping the agency’s creative culture. Tom leaves BBH after […]
Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]
Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021
An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]
Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
