Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.
Source: Publicis Italy