MAYHEW’S THERAPAWS PROVIDES ‘LIGHT AT THE END OF THE TUNNEL’ FOR MENTAL HEALTH CHALLENGES

MAYHEW’S THERAPAWS PROVIDES ‘LIGHT AT THE END OF THE TUNNEL’ FOR MENTAL HEALTH CHALLENGES

McCann’s latest campaign raises awareness of pets’ roles in helping the UK be mentally healthy Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann […]

Many Stains Come Before The First Win: Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign

Many Stains Come Before The First Win: Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign

The campaign, featuring the brand’s first ever 3D billboard activation, celebrates resilience and the stains gained on the path to success Unilever’s global laundry power brand Dirt Is Good, known as OMO in Vietnam, has launched a bold new campaign to mark the re-launch of its liquids portfolio in the market. The campaign, “Many Stains […]

The London Standard launches as a premium publication with high impact campaign

The London Standard launches as a premium publication with high impact campaign

Today (26 September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful out of home campaign across the capital. The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside […]

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]

CALM and ITV spotlight young lives lost to suicide in prevention campaign

CALM and ITV spotlight young lives lost to suicide in prevention campaign

Today sees the launch of Missed Birthdays, the next installment in adam&eveDDB’s ongoing work with Campaign Against Living Miserably (CALM) in partnership with ITV, the suicide prevention charity on a mission to help people end their misery, not their lives. Suicide is now the leading cause of death for people under 34 in the UK, with women under the […]

Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]

VIOOH continues to innovate for OOH media owners with new audience-based visual planning enhancements

VIOOH continues to innovate for OOH media owners with new audience-based visual planning enhancements

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new map-based planning capabilities from VIOOH provide interactive campaign visualisations showing real-time availability, giving media owners […]

1 2 3 38