HSBC UK are kicking off the New Year with a high-profile initiative that builds on the multi award-winning ‘We are not an Island’ campaign. This year the focus is on home and belonging, and champions the idea that everyone, no matter their background, has the right to feel at home in Britain. Created by Wunderman […]
In protest against discriminatory blood donation system • UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign • Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating • Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place • The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS • NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank • More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD
UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]
Kinetic, the UK’s largest Out of Home (OOH) agency, today announces the launch of its new behavioural audience planning platform, Journeys, in a move that is set to transform the campaign planning capabilities in OOH media. Journeys has been created to deliver a greater understanding of audience behaviours on the go in order to enable brands to […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
Campaign marks the beginning of an exclusive partnership between Posterscope and Starcount
Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion using unique “passion data” to identify and locate customers based on their interest in technology. Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the […]
Renault has launched a new campaign for the All-New Clio – celebrating 30 years in the making
Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main […]
The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]
On the 28th October, as part of their mission to ensure every child in the world is vaccinated, Unicef have launched a campaign at Waterloo station to recruit commuters in the War on Disease. This interactive activation took place throughout the day at London’s busiest station, which receives around 2.3 million visitors per week. Its […]
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
Collider, the leading brand experience agency, was appointed by Riot Games to deliver a player focussed celebration for the League of Legends European 10-year Celebration. The celebration took place on 16 October, surprising players with a raft of new games and projects that significantly expands the League of Legends IP and officially puts the ‘s’ in Riot Games. […]