Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
As the world’s handlebars have turned towards France this July for the Tour de France, British cycling brand Le Col wants to challenge cyclists of all abilities to get active and ride for their local area to prove they belong to the strongest cycling county. To do this, Le Col has launched a Tour de […]
Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5th and 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with […]
The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]
Ellesse unveils its new OOH (out of home) campaign: On Point, created by RPM. The campaign is designed to showcase tennis in a more disruptive, modern style, to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base. The creative, which will run across a number of digital and static locations […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
Jaguar will, from July 1, start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis Championships. As the Official Car Partner of Wimbledon Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with the […]
Nature takes over Covent Garden as beauty brand Burt’s Bees has launched an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]