Posterscope Accelerates Global Innovation and Insight with Senior Promotions

Posterscope Accelerates Global Innovation and Insight with Senior Promotions

Posterscope, the out-of-home and location marketing specialist, has announced two significant promotions to accelerate the company’s delivery of innovative, data-led, technology-driven client solutions across its global network. Nick Halas is promoted from UK Head of Data & Innovation to Global Head of Strategy.  Since joining Posterscope in 2015, Nick has led Posterscope’s service innovation, driving […]

Three pledges to save people £187 million in mobile roaming charges after Brexit

Three pledges to save people £187 million in mobile roaming charges after Brexit

Three UK has revealed it could save its customers £187 million worth of mobile roaming charges if the law changes after Brexit. The announcement is part of the mobile network’s commitment to continue offering roaming benefits following new draft legislation announced this year. The claim “Deal or no deal, our customers will save £187 million […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Talon buys US OOH media agency Grandesign

Talon buys US OOH media agency Grandesign

Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential OOH across six offices. This purchase only affects Grandesign’s traditional vertical, […]

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