Nomadic Dairy Launches Major Advertising Campaign Targeting Returning ‘On-The-Go’ Consumers
Nomadic Dairy Launches Major Advertising Campaign Targeting Returning ‘On-The-Go’ Consumers
Billboard listening to cold symptoms – Remind Swedes of KLM’s full refund offering
After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a […]
Serviceplan Spain’s ‘Emociónate’ campaign Highlights Valencia’s Palau de Les Arts Importance as a Cultural Centre in Pandemic Times
OOH Campaign features installation of 10 plinths outside Palau de les Arts in Valencia, with a different piece of creativity created for each of the letters of the word E-M-O-C-I- Ó -N-A-T-E. Each letter corresponding to a title and a different artistic discipline of the season's programming.
El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art centre in Valencia. Located within Valencia’s City of Arts and Sciences, one of the greatest architectural gems of world-class architect Santiago Calatrava, Les Arts has undoubtedly been an important part of the cultural and tourist revolution of Valencia […]
Hendrick’s Gin And Space Welcome The Festive Spirit For Gifting And Social Sharing
Curious and unconventional distiller Hendrick’s Gin is launching its festive campaign for 2020 across multiple European markets, which includes proximity OOH creative developed and created by creative agency Space. Space created the OOH based around two key concepts: Hendrick’s Gin as a gift this holiday season, and Hendrick’s Gin as a key part of social gatherings and […]
Kinetic Appoints Notable Out-Of-Home Leader Keith Kaplan As Global CEO
Kaplan joins from OUTFRONT Media
Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the intersection of digital and out-of-home (OOH) with a strong focus on innovative ways to drive success for clients. Kaplan takes over from Marc-Antoine de […]
EA strikes a goal with a mural campaign by Kinetic and Mural Republic for FIFA 21 & PS5
Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020. The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]
Coming “Out-of-Home” on National Coming Out Day
In honour of National Coming Out Day on October 11, Egale – Canada’s leading organization for LGBTQI2S people and issues – worked with Cossette and Cossette Media to give three Canadians the opportunity to come out in a bold and unforgettable way: on giant billboards across the Greater Toronto Area. The campaign, entitled Coming Out […]
Perfect Marc Jacobs celebrates self-love, authenticity and individuality in exclusive Ocean Outdoor campaign
Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]
CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service
Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]
Ocean Outdoor and Team GB celebrate Golden Moments of past Olympics in outdoor showcase
Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place. The out of home (OOH) campaign, created by Ocean in association with the British Olympic Association, breaks on Saturday, August 1 and runs […]