Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, the newest addition to the Match Group portfolio. The League, a premium dating app devoted to creating power couples from its curated community of singles seeking equally ambitious and driven partners, doesn’t believe in settling. The pitch? “Be a Goaldigger.” The campaign’s bold designs and […]
Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]
A fresh OOH campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, is getting reactions for making no sense at all – at least to the average viewer. The reason: The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A […]
Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
Founders Launches a post-pandemic resurgence campaign for NYC The Partnership for New York City supported by Governor Kathy Hochul and Mayor Eric Adams have launched WE ❤️NYC, a multi-channel campaign which runs across all five boroughs of the city starting today. Created by independent creative agency Founders, the campaign has evolved the classic I❤️NY, to […]
Heathrow Express (HEX), the airport rail link operating between London Heathrow Airport and London Paddington, is showing travellers that stress-free journeys start the moment they step onto the train, and continue when they return by train. Created with St Luke’s, the supersize OOH campaign aims to persuade passengers that travelling to and from Heathrow Airport […]
FEATURING REAL LIFE UGC SELFIES FROM WEROADERS, CHEEKY COPY AND A DRIVE FOR COMMUTERS TO GET THEIR RUSH WITHOUT THE ‘HOUR’ ● In a huge London takeover, WeRoad will be unmissable across 3,700+ billboards, tube carriages, tube stations and bus shelters ● WeRoad is keeping it real, with every campaign image captured by IRL WeRoaders experiencing trips […]
EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out of home (OOH) technology in Manchester […]
In its first work for leading nutritional supplement brand Solgar, Saatchi & Saatchi has launched Golden Lights, a cross-city OOH campaign transforming 12 digital billboards across the UK with S.A.D lamp-inspired, light-led creative as darkness falls on the bluest day of the year, Blue Monday (16th January). The work, which won funding at the Ocean […]
With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, Sam Kerr, Chloe Kelly will run between 21st September – 8th November to drive awareness of FIFA 23, the most complete EA SPORTS FIFA title ever. The campaign will run across multiple […]