Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]
The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. In Q4 2022, OpenX Media LatAm began using SeenThis technology to stream Coca-Cola and Sprite video campaigns […]
Created by DAVID Miami, the activation at São Paulo’s international airport is part of the brand’s new global ” Masterpiece” campaign; consumers will have the chance to interact with the iconic art piece “Girl with a Pearl Earring”, by Vermeer This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into […]
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.
Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit. Along with Ogilvy and Google, Coca-Cola […]
Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]
Introducing THE RE(COLLECTION), made partially of plastic bottles
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]