Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall Leading digital marketing business Jellyfish today announces the rollout of an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG® brand’s new winter lifestyle collection, to […]

The Brand Sigma rolls out KLM Royal Dutch Airline’s Premium Comfort Class high octane DOOH led campaign across major metros in a grand manner. 

The Brand Sigma rolls out KLM Royal Dutch Airline’s Premium Comfort Class high octane DOOH led campaign across major metros in a grand manner. 

KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign.  KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]

McDonald’s converted billboards into digital food trucks

McDonald’s converted billboards into digital food trucks

For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Global digital out of home marketplace announces new US hires

Global digital out of home marketplace announces new US hires

Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic plans to supply the highest service levels, offering robust value and tangible advertising outcomes in […]

VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US

VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US

Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace.  This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate […]

Transport for London launches “Small Words. Big Impact.”

New OOH campaign tackles antisocial behaviour

Transport for London launches “Small Words. Big Impact.”

TfL want to encourage positive travel behaviours to help ensure smoother journeys for all. Their new campaign, created by VCCP with illustrator Toby Triumph, was designed to encourage passengers to be a little kinder to one another as they use public transport. The bright colour palette draws attention to the important message delivered through modern, […]

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