Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

OnePlus and AnalogFolk launch new DOOH campaign across iconic London sites

OnePlus and AnalogFolk launch new DOOH campaign across iconic London sites

Mobile technology company OnePlus and global digital creative agency AnalogFolk announce the launch of their new Digital Out of Home (DOOH) campaign across six iconic London sites. The DOOH spots celebrate the launch of OnePlus’ first 5G enabled smartphone, the OnePlus 7 Pro 5G, with the fastest 5G download speed. RootMetrics in London found the […]

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film […]

Paddy Power Entertains Ascot Racegoers with Humorous DOOH Drive

Paddy Power Entertains Ascot Racegoers with Humorous DOOH Drive

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target 2019r’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the […]

Ocean Outdoor rolls out Birmingham’s biggest ever DOOH roadside network

Ocean Outdoor rolls out Birmingham’s biggest ever DOOH roadside network

Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council. In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, […]

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano.  The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

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