Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
Market-leading frozen pizza brand Chicago Town is putting Deep Dish back at the centre of culture with a new campaign from lead creative agency Quiet Storm, which plays with the expression “it’s not that deep” – a favourite among Gen Z – by reminding audiences that when it comes to serious cravings, IT IS THAT DEEP. Chicago […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with media owners and retailers to modernise digital out-of-home (DOOH) […]