William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

William Grant & Sons Launches Campaign to Promote New Fruit-Flavoured Gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano.  The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.  Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]

The Social Chain Group launches interactive billboard to help Manchester’s homeless

The Social Chain Group launches interactive billboard to help Manchester’s homeless

An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Limited Space, market leaders in retail and lifestyle destination media is collaborating with Citizen Watch UK to bring the market’s first real-time digital watch dial to life as part of Citizen’s Autumn / Winter advertising. The campaign features the ladies’ Citizen L Sunrise watch dial with live, animated hands that represent the exact time in […]

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]

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