Ocean Outdoor launches @ The Local – a diverse community of digital citizens across the UK

Ocean Outdoor launches @ The Local  – a diverse community of digital citizens across the UK

Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, […]

Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage

Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage

Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]

Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards

TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry's annual pop music awards

Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards

Last night TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream took place at 5.30pm and brought the buzz of the red carpet to the heart of the West End to deliver […]

S’Well Launches First-Ever UK Digital And Outdoor Brand Campaign Helping Consumers Find More Ways To Use Less

S’Well Launches First-Ever UK Digital And Outdoor Brand Campaign Helping Consumers Find More Ways To Use Less

Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]

Media Agency Group Reveals Ola’s London Media Campaign To Disrupt The UK Ride-Hailing App Market

-Ola Hits No1 download spot on app store a day after marketing launches-

Media Agency Group Reveals Ola’s London Media Campaign To Disrupt The UK Ride-Hailing App Market

Media Agency Group has just unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, who recently launched in London. It increases the awareness of Ola’s services in the capital, namely its safety and market leading features and partnerships. Ola launched into the UK market in 2018 and has worked with Media […]

Why content will be king for out of home

by Lee Mabey, Integration Strategy Director, Posterscope

Why content will be king for out of home

Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging.  The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

Two British icons unite for exclusive launch of film trailer

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]

Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Campaign marks the beginning of an exclusive partnership between Posterscope and Starcount

Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion using unique “passion data” to identify and locate customers based on their interest in technology.  Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the […]

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