VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments

VIOOH partners with b.drops to unlock programmatic DOOH access in Brazil’s self-care and wellness environments

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]

JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets

JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]

St Luke’s announces new campaign for Heathrow Express

St Luke’s announces new campaign for Heathrow Express

St Luke’s launches a new campaign for Heathrow Express that puts the traveller and their reason for travelling front and centre. It’s got to be Heathrow Express rolls out across OOH, DOOH, digital banners, in-flight entertainment and online video from 29 June, running across London and the South East. The campaign opens each execution with a […]

Global and Manchester Airport unveil new digital billboards to supercharge campaigns for brands

Global and Manchester Airport unveil new digital billboards to supercharge campaigns for brands

Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers. Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD […]

Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]

VIOOH expands Canadian market DOOH advertising access with new VENDO Media partnership

VIOOH expands Canadian market DOOH advertising access with new VENDO Media partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces​​. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]

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