Why content will be king for out of home

by Lee Mabey, Integration Strategy Director, Posterscope

Why content will be king for out of home

Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging.  The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

Two British icons unite for exclusive launch of film trailer

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]

Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Campaign marks the beginning of an exclusive partnership between Posterscope and Starcount

Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion using unique “passion data” to identify and locate customers based on their interest in technology.  Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the […]

13th Street offers fans secret series preview, hidden in the depths of Paris.

13th Street offers fans secret series preview, hidden in the depths of Paris.

“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

OnePlus and AnalogFolk launch new DOOH campaign across iconic London sites

OnePlus and AnalogFolk launch new DOOH campaign across iconic London sites

Mobile technology company OnePlus and global digital creative agency AnalogFolk announce the launch of their new Digital Out of Home (DOOH) campaign across six iconic London sites. The DOOH spots celebrate the launch of OnePlus’ first 5G enabled smartphone, the OnePlus 7 Pro 5G, with the fastest 5G download speed. RootMetrics in London found the […]

1 2 3 5