Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. With national scale, a highly experienced sales team, and hands-on, white-glove support, Screenverse […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]
St Luke’s launches a new campaign for Heathrow Express that puts the traveller and their reason for travelling front and centre. It’s got to be Heathrow Express rolls out across OOH, DOOH, digital banners, in-flight entertainment and online video from 29 June, running across London and the South East. The campaign opens each execution with a […]
Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers. Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD […]
Full service and creative advertising agency BMB, has created a Korean inspired pop up at London’s Taste Festival, to bring SHIN RAMYUN, Korea’s most loved noodle brand, to the UK. Running until 21st of June, the pop up aims to bring the backstreets of Seoul to Regents Park, hoping to gain a new legion of […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]