Your Kitchen. Our Heart & Soul.
The people involved in every stage of the Wren Way put so much love into making a kitchen; it’s hard for them to let go.
â Wren Kitchens (@WrenKitchens) December 20, 2017
The ad, entitled âyour kitchen, our heart and soulâ builds on Wrenâs ongoing success and reflects its unique business model – owning the end-to-end process from design through to fitting. Darren Savage, Chief Strategy Officer, Stuart OâNeill, Creative Director and Will Gibb, Business Director at Tribal Worldwide London, led the strategy, creative and business teams respectively.
The creative, which will premier today during the prime-time showing of ITVâs Coronation Street, was shot by Emmy award-winning Director Matt Piedmont and shows off Wrenâs state-of-the-art manufacturing facility in Barton âupon âHumber and the new in-store experience.
The ad will run for a six-month period and will be amplified on social media, radio and instore. It is Tribalâs first brand campaign for Wren Kitchens following the account win in July.
Stuart OâNeill, Creative Director, Tribal Worldwide London, said: âWeâve really enjoyed working on a campaign that focuses on care, craftsmanship and the obsession that the guys at Wren genuinely have for their kitchens, with a little bit of fun thrown into the mix. We were keen to do something different and steer clear of the homogenous clichÃ©s that dominate this space and position Wren Kitchens to be the growing market leader in kitchen retail.â
Richard Walker, Marketing Director, Wren Kitchens, said: âWe have worked closely with Tribal to align our creative output with our core values. Tribal has been able to effectively portray Wrenâs ethos of quality and craft whilst also adding a light-hearted and comedic tone.â
Source:Â Tribal Worldwide LondonÂ