Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day.
Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with an extensive digital plan to drive national awareness of its brand and new fleet of Edge Class ships during Wave.
The seven figure media campaign also includes the brand film being previewed on digital out of home on Waterloo Motion and at Heathrow Airport – again another first for the brand.
The full media plan comprises TV, Digital, BVOD (Broadcast Video on Demand), Digital Out of Home, Social and Print, showcasing the game changing entertainment, service, food and design of the Edge class series. All of this will be supported by extensive PR activity.
With Celebrity Apex being launched, and named, in the UK in March 2020, the commitment to the UK market has never been bigger from the brand.
Vice President and Managing Director UK & Ireland and Asia, Jo Rzymowska, said “2019 has proved to be an exceptional year for Celebrity Cruises – starting with the arrival of our first revolutionised ships, welcoming the new and award winning Celebrity Edge to Europe and revealing the stunning Celebrity Flora in the Galapagos.
“2020 is shaping up to be even more exciting as we welcome Celebrity Apex into Southampton this March. This sensational media campaign and our exciting plans for the year ahead demonstrate our commitment to growing the brand in the UK & Ireland, and supporting the trade as they continue to help us on this journey.”
Wonder Awaits is the first campaign created by Global Creative agency, Lucky Generals. The media was bought by Good Stuff.
Source: Lucky Generals
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