Lucky Generals and Vonage deliver straightforward communications in far from straightforward times

Lucky Generals and Vonage deliver straightforward communications in far from straightforward times

Vonage continues pushing its message of straightforward business communications in its next round of work by Lucky Generals New York – three new ads all filmed in Uruguay under COVID-19 restrictions.  The three films focus on Vonage’s Video APIs, which have become an even more important product for the business in the current remote and […]

Lucky Generals opens The Barracks – employment scheme for lower-socio economic backgrounds

An employment scheme aimed at candidates from outside of London and from lower-socio economic backgrounds - where accommodation is provided free of charge. The lucky recruit will be given the chance to live in a flat in Stratford totally funded by the agency for the duration of the scheme

Lucky Generals opens The Barracks  – employment scheme for lower-socio economic backgrounds

Only 0.2 million (8.1%) of the 1.9 million jobs in the Creative Industries are filled by those from less advantaged groups.  Focus on Employment Report:  Department for Culture Media and Sport (2016) Opportunities [in creative industries] are ‘out of reach’ for many and the workforce looks dramatically different from the UK population. Creative Industry’s Policy and Evidence […]

Lucky Generals hires Danny Hunt as Creative Director

Lucky Generals hires Danny Hunt as Creative Director

The 6-year-old shop (recently shortlisted for Agency of the Year for the 5th year in a row) has signed up Hunt from The & Partnership, where he was Creative Director on Argos.  The retailer’s ‘Book of Dreams’ spot, featuring a father and daughter drumming magically coming true, was widely considered one of the creative hits […]

Ruth Chadwick joins Lucky Generals as Strategy Director

Ruth Chadwick joins Lucky Generals as Strategy Director

Lucky Generals has hired former Grey London Deputy Head of Strategy Ruth Chadwick as Strategy Director. Reporting directly to Andy Nairn, Founder at Lucky Generals, Chadwick will work on key clients, new business and transatlantic projects, which the agency is increasingly handling as a result of opening its office in NYC last year.  Prior to […]

Wonder Awaits This Christmas with Celebrity Cruises

Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day

Wonder Awaits This Christmas with Celebrity Cruises

Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time –  ITV, for two and a half months supported with […]

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

Co-op has launched its Christmas TV campaign, which celebrates touching everyday Christmas moments that are shared with delicious food and features one of the 4,000 causes that the community retailer has supported with a £17 million hand out this festive season. The new ad focuses on the heart-warming ways families’ show that they care. Co-op’s support […]

Celebrity Cruises unlocks a world of wonders in new campaign

Celebrity Cruises unlocks a world of wonders in new campaign

Evoking wonder and intrigue, while breaking category conventions, Celebrity Cruises offers a first-look at their new brand campaign from new agency Lucky Generals. Aptly titled “Wonder Awaits,” the first ad will premiere in the UK with Independent Cinemas on Sunday, 22 September, 2019. The advert – produced by Iconoclast and set to the iconic Jefferson […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]