Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle
In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]
Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.
Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety. Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films. The film […]
Riot Games ‘Nexus’ from electriclimefilms on Vimeo. Riot games worked closely with electriclimefilms to produce a film teaser promoting ‘The Nexus Arabia 2019’ event that launched at the beginning of December in Saudi Arabia. Director/DOP duo Pabz Alexander & Damiano Fieramosca engaged harmoniously to incorporate traditional Arab culture into the film mainly through talent and locations. […]
Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]
With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]
Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions. This was the inspiration for Serviceplan Suisse’s […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media
Media inflation has exceeded adspend growth throughout the decade
US-China trade war will offset the gains from sport and elections in 2020
In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber’s eco-credentials and quality maintenance better than anyone. With wool’s wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool’s longevity as delivered by the fabulous Angelica Huston . Backed […]
Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection […]
● The video will launch across Google platforms on Monday 9th December
● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
