Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign.  Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display.   Adding to the party atmosphere was the first ever […]

VIGA debuts interactive Research Taster Day to inspire school children

VIGA debuts interactive Research Taster Day to inspire school children

VIGA, the Next15 data collection agency, will open its doors to school pupils in an interactive Research Taster Day to immerse pupils in the power and potential of market research. Twenty children from Chiswick School aged 14-15 will be taking part in interactive sessions involving quick-fire activities such as surveys with realtime results and live […]

UK Black Pride keeps the noise up in 2018 via Proximity London

UK Black Pride keeps the noise up in 2018 via Proximity London

To celebrate 2018’s UK Black Pride, which takes place on 8th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26th June and aims to raise awareness of the annual festival — […]

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International  Festival of Creativity

 At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

AKQA Announces Future Lions 2018 Winners

AKQA Announces Future Lions 2018 Winners

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date. The five winning ideas and teams are: Hush for Apple 
 Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad […]

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]