Multi-channel advertising campaign celebrates UK-UAE travel corridor
Emirates is giving tourism in the UAE a boost with its latest brand campaign in the UK celebrating the perfect winter getaway to Dubai. The multi-channel advertising push across TV, digital and social celebrates the UK’s decision to add the UAE to its list of countries where arriving travellers are exempt from quarantine. The ‘Dubai […]
Fuse has been appointed by easyJet to offer long-term brand-to-brand partnerships with the airline, giving an opportunity to link up with easyJet’s 90 million customers who travel to more than 150 destinations throughout Europe. Following a successful partnership with Three mobile, easyJet tasked Fuse with conducting a business-wide asset audit and valuation to help it […]
Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]
AirAsia recently commissioned Naga DDB Tribal Malaysia to create a campaign to promote their unique destinations in China and India. Director Carolyn Chon of Tankers, an affiliate of Malaysia headquartered production company Directors Think Tank, directed the films with two weeks on the road, a crew of four and no shoot board. Armed with a […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]