Conran Design Group Strengthens Team Following Growth in its Retail Offer

Conran Design Group Strengthens Team Following Growth in its Retail Offer

Award-winning design agency, Conran Design Group, has announced the appointment of Ruth McConnell as Retail Brand Strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK Brand Strategy Director. Ruth has a wealth of experience, having operated both […]

Amsterdam Creative Agency Khanna\ Reidinga Rebrands As KRFL

Amsterdam Creative Agency Khanna\ Reidinga Rebrands As KRFL

Amsterdam independent creative agency Khanna\ Reidinga announced a merger and a new name: Khanna\ Reidinga\ Faralley\ LeBon, or KRFL for short. The two original founders – British strategic lead, Rikki Khanna and Dutch Executive Creative Director, Hesling Reidinga – are joined by two new partners; Design chief, Maarten Versteege and production veteran, Michel de Goede. […]

Staples brand makes its ‘Marke’ with Fearlessly Frank

Staples brand makes its ‘Marke’ with Fearlessly Frank

Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]

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