REVITALISING A HERITAGE BRAND ICON: INDEPENDENT AGENCY BRANDON BRINGS THE CROWN BACK FOR IMPERIAL LEATHER

REVITALISING A HERITAGE BRAND ICON: INDEPENDENT AGENCY BRANDON BRINGS THE CROWN BACK FOR IMPERIAL LEATHER

Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]

Co-Partnership expands global footprint launch of London studio and restructured leadership team 

Co-Partnership expands global footprint launch of London studio and restructured leadership team 

The Sydney-based, independent branding and packaging agency launches London studio in response to significant shifts in how clients want to work with agencies. A strategic restructure sees Co-founder Zoe Green step into role as Chief Creative Officer (Global) and Nicola Eager join as Client Services Director (London), bringing extensive global FMCG, food and beverage experience. […]

People of Prominence rebrands as The Prominence Collective

People of Prominence rebrands as The Prominence Collective

People of Prominence has rebranded as The Prominence Collective, marking a new chapter for the Manchester-based PR and communications consultancy as it continues to expand its work with businesses, non-profits and senior leaders across the UK. The move reflects how the consultancy’s work has developed over the past year. While the original name grew from […]

6 Proven Strategies to Transform Luxury Brands

6 Proven Strategies to Transform Luxury Brands

An Opinion Piece by OXO USA The modern concept of luxury is not limited to what it used to be. It has reduced the element of “show off” and become more about making consumers feel premium. The reason is that modern consumers care more about the values, identity, and emotional depth of luxury brands than […]

BBH LAUNCHES NEW VISUAL IDENTITY

BBH LAUNCHES NEW VISUAL IDENTITY

For the first time in 44 years, BBH has launched a new visual identity Driven by the same progressive spirit that has defined the agency for over four decades, BBH (Bartle Bogle Hegarty) today unveils a refreshed visual identity that honours its storied heritage while sharpening its focus on the future of creative excellence. Since […]

Simple launches new look, redefining its premium skincare range

Simple launches new look, redefining its premium skincare range

A global brand refresh of skincare brand Simple has launched, elevating its Active Skin Barrier Care range to create a clearer distinction from its core range. Designed by international branding and design consultancy Lonsdale, the new identity reaffirms the Unilever brand’s expertise in uncomplicated, effective, and affordable skincare. The new range is rolling out in […]

TURNING JOBS INTO JOY: BRANDON PARTNERS WITH FABULOSA TO TRANSFORM AN ICONIC HOUSEHOLD CLEANING RANGE INTO A GLOBAL BRAND SET FOR GROWTH

TURNING JOBS INTO JOY: BRANDON PARTNERS WITH FABULOSA TO TRANSFORM AN ICONIC HOUSEHOLD CLEANING RANGE INTO A GLOBAL BRAND SET FOR GROWTH

Independent brand agency Brandon is pleased to share news of its collaboration with household cleaning brand Fabulosa, which includes the launch of a new visual brand identity system, portfolio architecture strategy, and packaging design system. “Fabulosa might just be the greatest challenger brand story post-Covid. In 2019, Mike and James Sharpe identified an opportunity for […]

forpeople Partners with Tree Aid on “Resilient by Nature” Pro Bono Rebrand

forpeople Partners with Tree Aid on “Resilient by Nature” Pro Bono Rebrand

forpeople, a global creative studio, has partnered with international development charity Tree Aid to deliver a comprehensive pro bono rebrand, unveiled today alongside Tree Aid’s new website launch. Centred around how trees and people can thrive together, the bold new brand strategy and visual identity focus on highlighting and empowering the communities across Africa that are behind […]

BritBox Launches Refreshed Brand Logo and New Motion and Sonic Branding Designed By Sibling Rivalry

BritBox Launches Refreshed Brand Logo and New Motion and Sonic Branding Designed By Sibling Rivalry

BritBox, the leading streaming service for British television in North America, Australia and the Nordics, has unveiled a refined new brand identity designed in partnership with creative company Sibling Rivalry. Building on BritBox’s existing equity and profitable position in the market, Sibling Rivalry’s brief was to evolve, rather than reinvent, the brand for today’s viewer. […]