Marylebone Cricket Club (MCC), owners of Lord’s Cricket Ground, has unveiled a new visual identity for its team London Spirit, with strategy led by creative agency of record VCCP and branding and design agency SomeOne. After investment from the US-based tech investment group Tech Titans (which includes CEOs from some of the world’s largest tech companies) The Hundred team London Spirit’s brand has been reimagined […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]
After more than eight decades as Celebrity Series of Boston, the venerable arts organization enters its next chapter as Vivo Performing Arts, unveiling a new name and visual identity created in partnership with Colossus. The project marks a decisive recalibration for a 100-year-old institution seeking to honor its legacy while opening its doors wider to contemporary audiences […]
Without rebrands Greek luxury destination Peligoni as a place of summer freedom Not a villa, resort or hotel, The Peligoni Club in the Greek island of Zakynthos challenged strategic branding agency Without to strip its complexities into one unique vision and create a brand that stands out in the competitive, global travel market. In saturated […]
New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser – opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis‘ partnership with global strategy and design studio Dalziel & Pow. Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 and […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
A global redesign of Fa has launched. Designed by international branding and design agency Lonsdale, the new look aims to reconnect the brand with its free-spirited 1970s roots with a range capturing the spirit of freshness and freedom that has defined Fa in the past.In a highly competitive category marked by visual clutter and brand confusion, […]
Crosta Mollica, Italian food specialists and the UK’s fastest growing pizza brand, is marking the next stage of its brand evolution and ‘Non Per Tutti’ ethos with the refreshed Aperitivo Snacks range, which has been rolling out across retailers since September, with the full collection set to be available by early 2026. The 12-strong collection […]
KSA’s membership includes some of the world’s leading institutions and companies. Kendall Square, located in Cambridge, Massachusetts, has long been recognized as the most innovative square mile on the planet. Once an underdeveloped industrial area, it has transformed over the past several decades into a global epicenter of technology, life sciences, and research. Supporting this […]
