WEIGHTWATCHERS LAUNCHES GLOBAL BRAND EVOLUTION FOR THE GLP-1 ERA 

WEIGHTWATCHERS LAUNCHES GLOBAL BRAND EVOLUTION FOR THE GLP-1 ERA 

New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health  Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]

Global Revamp for Fa, Henkel’s Iconic Shower Gel Brand

Global Revamp for Fa, Henkel’s Iconic Shower Gel Brand

A global redesign of Fa has launched. Designed by international branding and design agency Lonsdale, the new look aims to reconnect the brand with its free-spirited 1970s roots with a range capturing the spirit of freshness and freedom that has defined Fa in the past.In a highly competitive category marked by visual clutter and brand confusion, […]

‘Non Per Tutti’ Evolution: The Aperitivo Collection by Crosta Mollica

‘Non Per Tutti’ Evolution: The Aperitivo Collection by Crosta Mollica

Crosta Mollica, Italian food specialists and the UK’s fastest growing pizza brand, is marking the next stage of its brand evolution and ‘Non Per Tutti’ ethos with the refreshed Aperitivo Snacks range, which has been rolling out across retailers since September, with the full collection set to be available by early 2026. The 12-strong collection […]

Colossus Creates New Brand Identity for the Kendall Square Association in the Most Innovative Square Mile on the Planet

Colossus Creates New Brand Identity for the Kendall Square Association in the Most Innovative Square Mile on the Planet

KSA’s membership includes some of the world’s leading institutions and companies. Kendall Square, located in Cambridge, Massachusetts, has long been recognized as the most innovative square mile on the planet. Once an underdeveloped industrial area, it has transformed over the past several decades into a global epicenter of technology, life sciences, and research. Supporting this […]

Pip & Nut unveils bold new look for next wave of growth

Pip & Nut unveils bold new look for next wave of growth

Pip & Nut, the UK’s number one nut butter brand, has launched a bold new packaging design across its range – marking the next phase of growth as the brand eyes further category expansion and new shopper acquisition. The refresh, developed in partnership with long-term design agency B&B Studio, builds on an eleven-year collaboration that […]

BRANDON CONSULTANTS BRINGS CAUDWELL CHILDREN’S NEW BRAND POSITIONING TO LIFE WITH A VISUAL BRAND IDENTITY ROOTED IN POTENTIAL

BRANDON CONSULTANTS BRINGS CAUDWELL CHILDREN’S NEW BRAND POSITIONING TO LIFE WITH A VISUAL BRAND IDENTITY ROOTED IN POTENTIAL

Independent agency Brandon Consultants is pleased to share its latest work with Caudwell Children: a new visual brand identity that reflects the charity’s new direction. “One of our missions as a business is to ‘Build a Better Brandon’, and one of the ways we do this is by using our skills and resources to partner […]

Not Normal Group Taps Former Guardian Design Director Ben Longden to Launch Global Design Agency ‘For Real’ with Hubs in London and Buenos Aires

Not Normal Group Taps Former Guardian Design Director Ben Longden to Launch Global Design Agency ‘For Real’ with Hubs in London and Buenos Aires

New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]

Blackjack Promotions Begins Next Chapter as ABM Experience Solutions

Blackjack Promotions Begins Next Chapter as ABM Experience Solutions

Brand integration combines creative expertise with the scale and stability of a multinational integrated facility solutions partner Blackjack Promotions, the UK’s leading staffing, travel retail and experiential agency, today announced its transition to the ABM brand. Blackjack’s specialised creative and human-centred capabilities will be delivered through a new ABM Experience Solutions (AX) offering, in support of its growth and […]