Nostalgia brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection. Created by Mercieca, the launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides. After signing a multi-year licensing agreement […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Butcher’s Pet Care has appointed integrated agency Mercieca to manage the PR of its rebrand. Following a competitive pitch, the Camden based agency will deliver the PR campaign spanning consumer and trade media. Wendy Wing, Head of Brand and Activation for Butcher’s Pet Care, says of the new appointment: “This is such an exciting and […]
swim! has appointed Mercieca as its integrated creative agency following a competitive pitch. Founded by ex-Olympic and Commonwealth Games swimmers Steve Parry and Adrian Turner, swim! tasked the Camden based agency to create a brand identity for child only swimming centres across the UK. A new destination where kids can be taught to swim using […]
Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November). On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative […]
Award winning integrated agency Mercieca, has been appointed to manage all of the PR for sports bra band, Shock Absorber. The agency’s first task will be oversee the launch of Shock Absorber’s first Activewear collection from November. Mercieca Director Gemma Oakes says: “We’re really excited to be working with Shock Absorber as many of us are […]
Chupa Chups Airheads announces it is sponsoring the Children and Young Person’s Courage category at the upcoming annual Life After Stroke Awards on 25th June at the Rosewood, London. The awards celebrate the extraordinary achievements of Stroke survivors and those connected, be it carers, health professionals, volunteers or friends and family. Sixteen year old popstar […]