Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November).
On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative encourages people to pause for thought and pass on some of their savings to help people without a roof over their heads.
Creative Director Pete Calvert says: “We wanted to do something proactive as a team to give something back and help Shelter from the Storm, which is right on our doorstep here in Camden. We contacted the charity and asked if they’d be open to us coming up with something that would help drive awareness at no cost to them, and they’re happy to have our support.”
Simply text MERC78 to 70700 to donate £3 or visit the campaign’s Just Giving page to select your donation amount.
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