Mitchell & Ness launches first above the line campaign in the UK

Nostalgia brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection.

Created by Mercieca, the launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides.

After signing a multi-year licensing agreement with the NBA to be the exclusive manufacturer of retro HWC products, Mitchell & Ness introduced its HWC Swingman Collection, cultivated from decades of on-court history and commemorating the legacy left by the game’s most celebrated players.

“Bringing Mitchell & Ness to iconic London locations with this new campaign is another exciting next step for the brand to continue our growth in the UK market. We’re looking forward to seeing how our existing fans, and those just discovering us, style the Swingman Collection,” said Marc Fong, Marketing Manager for Mitchell and Ness International.

Source: Mercieca

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