Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK.
The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of its own branded product and license partnerships including The NBA and The NCAA.
Marc Fong Marketing Manager Mitchell & Ness International commented: “2018 is such an important year for us, so for the first time in the UK, we felt it was right to appoint an agency. Mercieca were strongly recommended and demonstrated a rare and truly integrated approach. We’re looking forward to rolling out our forthcoming activations.”
Adds Director Gemma Oakes: “We’re really excited to be working with Mitchell & Ness. It’s a great opportunity for us to utilise our lifestyle and sport experience. The brand has a really high profile in the US and Europe, so we’re looking forward to increasing and driving awareness in the UK.”