ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

 Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]

RAPP UK creates an integrated push to support Virgin TV’s sponsorship of the BAFTA TV Awards

RAPP UK creates an integrated push to support Virgin TV’s sponsorship of the BAFTA TV Awards

As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP […]