Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by J. Walter Thompson London, 2017’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s […]

The Specialist Works Appoints New Client Success Director Cathy McPherson

The Specialist Works Appoints New Client Success Director Cathy McPherson

Award-winning global brand performance media agency, The Specialist Works (TSW), has appointed Cathy McPherson as Client Success Director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be […]

Diagonal View Appoint Joe Nilsson Director of Strategy & Syndication

Diagonal View Appoint Joe Nilsson Director of Strategy & Syndication

Following the announcement earlier in 2017 of Sky’s acquisition of digital content producer, Diagonal View, Joe Nilsson joins the ever growing team in central London as Director of Strategy & Syndication. Joe will develop Diagonal View’s syndication business and help develop new show properties for global channels and platforms. Nilsson, formerly VP of Commercial at the […]

New survey by Gekko reveals retail staff are more influential than celebrities and vloggers

New survey by Gekko reveals retail staff are more influential than celebrities and vloggers

The results from a recent survey published today by field marketing agency Gekko entitled ‘Shopper Influencers’ reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. […]

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]

Discover a World of Flavour with New Rowse Taste Discoveries Range Designed by BrandOpus

Discover a World of Flavour with New Rowse Taste Discoveries Range Designed by BrandOpus

Leading strategic brand packaging design agency BrandOpus has been working with Rowse to launch Taste Discoveries, a range of honeys sourced from around the world for their distinctive flavours. The new premium range of honey has been carefully selected from across the globe to introduce unique flavours and textures. The range includes a rich Australian […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]