‘Not a Sock Shop’: O2 hands out thousands of free experiences disguised as festive socks to Priority members in experiential activation

‘Not a Sock Shop’: O2 hands out thousands of free experiences disguised as festive socks to Priority members in experiential activation

On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]

Influencer marketing set for major growth as 81% of UK marketers plan to increase 2026 budgets

Influencer marketing set for major growth as 81% of UK marketers plan to increase 2026 budgets

Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]

Clarion Helps The Shard’s Hidden Artists Light Up London

Clarion Helps The Shard’s Hidden Artists Light Up London

Clarion has switched on the festive season in style, delivering widespread national and London coverage for The Shard’s heartwarming 2025 Christmas light display – a spectacular light show designed entirely by 12 members of its own staff. From housekeepers and security managers to accountants and graphic designers, the amateur artists – led by self-taught impressionist […]

McDonald’s and Leo UK sabotage Christmas across the UK with mischievous ‘Grinched’ campaign

McDonald’s and Leo UK sabotage Christmas across the UK with mischievous ‘Grinched’ campaign

McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which sees the Grinch as the mischievous saboteur of McDonald’s’ Christmas. The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to ‘sabotage’ McDonald’s this Christmas, derailing the brand’s festive plans with […]

The Manchester Screen becomes the largest combined banner and digital billboard in the UK

The Manchester Screen becomes the largest combined banner and digital billboard in the UK

The Manchester Screen, one of the UK’s most iconic out-of-home advertising sites, has entered a bold new chapter under fresh ownership. The striking 306m2 digital screen can now be paired with an 834m2 static banner, which according to new owner Katie Smith, creates the UK’s largest combined banner and digital display in a prime city roadside location. Already acclaimed […]

Rubber ducks, bubbles and musical sponges: HMRC makes tax feel good in new campaign

Rubber ducks, bubbles and musical sponges: HMRC makes tax feel good in new campaign

New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK This week, TMW (part of Accenture Song) & Pablo unveil their second major campaign for His Majesty’s Revenue and Customs (HMRC). Building on last year’s success, in making managing money and tax affairs easier, a drive that previously delivered record new app users and […]

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]