Rachel Forde joins UM as UK CEO

Rachel Forde joins UM as UK CEO

UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients. Building on IPG Mediabrands’ significant growth this past year and global client wins of Accenture, Coach […]

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]

UM appoints Chris Skinner as first EMEA President

UM appoints Chris Skinner as first EMEA President

UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering. The move follows a series of recent global client wins including Spotify, Accenture and Coach in the […]