Creative agency 23red has unveiled a Bluewater campaign celebrating ‘‘Christmas is here. Make it magical’ to highlight the yuletide festivities available at the retail and leisure destination in 2015.
A 30 second TV ad is supported by press, digital, social, radio, outdoor, point of sale and in-mall media running throughout November and December in the south east area.
The TV ad stars a wide-eyed six-year old girl and a CGI incarnation of one of Bluewater’s iconic, illuminated reindeer, who appear annually at Bluewater to signify the start of Christmas for thousands of visitors.
Sean Kinmont, Founding Partner – Creative at 23red, said: “As a grown-up we often lack that sense of nervous excitement at Christmas time. At 23red we’ve brought that back with the help of charming, computer generated magic, showing the moment a six-year-old’s dreams come true.”
David Wilkinson, Head of Marketing at Bluewater, said: “Christmas is such a magical time at Bluewater and the giant reindeer have become iconic symbols in recent years. We’re expecting over 27 million visitors this season and we hope that each one feels a sense of joy as they see the ads and begin their own festive traditions.”