Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl premiered its new Christmas advert on Twitter’s ‘First View’ feature · The hotly anticipated ad is a witty parody of the traditional, often unrealistic, formula that other adverts are known for, and shows customers a Christmas that they really can believe in · The campaign will have its first TV showing during tomorrow’s ‘I’m a Celebrity Get Me Out of Here’ premiere

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl revealed its highly anticipated Christmas ad on Twitter’s ‘First View’ feature, ahead of a full TV launch during ‘I’m a Celebrity Get Me Out of Here’ premiere.  Building on the success of Lidl’s Christmas campaign last year Big On a Christmas you can believe in, this year’s advert uses an amusing parody in an […]

“Life is a puzzle that eBay can help solve”

New brand campaign launches ahead of the biggest retail period of the year.

“Life is a puzzle that eBay can help solve”

eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform. The creative focuses on the rise of consumers selling the things they no longer need to fund the things they do, feeding a circular economy which ensures you can […]

Luxury retail hit hardest post-pandemic

New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world

Luxury retail hit hardest post-pandemic

New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future.   Surveying 1,000 UK consumers on their shopping behaviour and desires in […]

Very.co.uk celebrates life now with a new creative platform by Grey London

Very.co.uk celebrates life now with a new creative platform by Grey London

Grey London has developed a new creative platform for online retailer Very.co.uk, ‘Life is this Very moment’. The new platform aims at making Very the nation’s most-loved, inclusive and helpful retailer. It underlines Very’s multi-category product offering and flexible ways to pay, which help customers say yes when it matters most. Carly O’Brien, Chief Marketing Officer at […]

Pinterest announces new global shopping and ad features ahead of holiday season

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]

New research shows touchless retail will thrive in a post-pandemic world

New research shows touchless retail will thrive in a post-pandemic world

Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research. The study, carried out among 1,000 US consumers in late May, explored attitudes and sentiment to bricks-and-mortar retail post-lockdown. It found consumers were more than open to […]

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring

Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring

According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]

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