Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research. The study, carried out among 1,000 US consumers in late May, explored attitudes and sentiment to bricks-and-mortar retail post-lockdown. It found consumers were more than open to […]
With non-essential stores in England opening, much has been written on the immediate changes that shoppers will experience on the High Street or in town centres. As with supermarkets, Perspex screens, floor markings, hand sanitisers and restrictions on numbers will become the norm. But what are the longer-term changes in property design that could be […]
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
From multiverse exploration to anti-Instagram dining, “The Future 100” annual report looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]
Just Eat is introducing a surprise islander to Love Island life to kick off its first official sponsorship of the hit show. A new multi-channel platform created by McCann London, “Get Stuck In,” will see Derek, the Just Eat delivery driver, arrive onto the nation’s television screens as the hero of a new campaign that […]
By Michael Poyser, Chief Analytics Officer of Ecrebo
Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]
First Campaign from VCCP
VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home. The work features a couple who are thrown a curveball when long distance friends […]
The creative studio continues to excel in brand-led fashion experiences.
Following their recent global expansion from Sydney to London earlier this year, creative studio Studio Messa, led by Charlotte Gunstone in London, have continued their exploration of brand-led fashion experiences. After their first UK activation with Issey Miyake in April, Studio Messa have partnered with iconic Swedish retail brand, H&M. The November 2019 launch of the H&M […]
• As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]