Adam & Eve/DDB’s first TV campaign for Waitrose injects a little warmth into British homes. “The warmest season” features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day.
The agency won Waitrose’s creative account earlier this year.
Rupert Thomas, Marketing Director, Waitrose, says: “As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food – from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food.”
Richard Brim, ECD, adam&eveDDB, says: ‘‘Our first ad for Waitrose is a true celebration of autumn – that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.”
The TV spot, which has 60- and 40-second versions, will be supported by press activity and will launch in the UK on October 2.
The work was created by Patrick McClelland and Feargal Ballance, and directed by Simon Ratigan through HLA. Media was handled by Manning Gottlieb OMD.