Waitrose today launches a bold new brand campaign, The Gastronaut. Following the brand’s hugely successful festive romcom, The Perfect Gift, the new campaign pays homage to another film genre: sci-fi. At the heart of the campaign is a cinematic new advert, created by Wonderhood Studios, which follows the journey of an astronaut as he travels through space. […]
Waitrose will today unveil The Perfect Gift; a first of its kind romantic comedy ‘short’ celebrating the supermarket’s 2025 festive offering. Created by Wonderhood Studios with media buying by MG OMD, the new festive campaign is led by a first-of-its-kind four minute film. Shaking up the structure of a traditional seasonal marketing campaign, the content is […]
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building on a wider creative and out-of-home (OOH) campaign which launched at the start of the year. From 9th-15th March, Kallø will be bringing its latest product, Organic Granola, to life with […]
Today, Waitrose has unveiled the first instalment of its Christmas advert – Sweet Suspicion, A Waitrose Mystery – to support the start of the retailer’s Christmas campaign. A festive cliffhanger; the ‘whodunnit’ Christmas ad features an all-star cast and – for the first time – is a two-parter, concluding in the coming weeks. A stellar […]
Homethings – the most innovative challenger brand in Home Care – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of ‘British’ has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there’s more that unites than divides […]
Vitality, the innovative insurance and investment business, has launched an exclusive new partnership with Waitrose & Partners. VitalityHealth and VitalityLife members* will now be able to access cashback of up to 25% – or up to 40% for members with both life and health insurance – on the supermarket’s Good Health food range in all […]
Waitrose has opened its first cashless store, the first for a UK supermarket, in Sky’s head office. The grocer made the move following a consultation with staff at the media group to find out what they wanted from the store. Instead of traditional tills with a cash payment option, customers will only be able to […]
Adam & Eve/DDB’s first TV campaign for Waitrose injects a little warmth into British homes. “The warmest season” features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day. The agency won Waitrose’s creative account earlier this year. Rupert Thomas, […]