By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
International digital agency Dept’s latest addition in the U.S. bolsters both agencies’ services and geographic reach with a client and culture-first perspective
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a leading digital agency in Europe. This marks an exciting new chapter of growth as Dept continues its expansion into the United States. Together, both companies will broaden their geographic footprint as well […]
The cosy comfortable feel of DFS’ Christmas ad, featuring Aardman’s much-loved Wallace & Gromit characters, would not have been possible without the enormous amount of hard work and painstaking attention to detail that went on behind the scenes. Aardman creative director Merlin Crossingham, Darryl George, creative director at krow, part of The MISSION Group, and […]
DCUK is the Original Wooden Duck Company whose simple mission is to help customers and their families to smile, by giving and owning one of their endearing ducks or feathered friends. Each unique character is made by hand out of earth-kind bamboo root – and then individually painted and given the DCUK Pin of authenticity. Despite being around since 2004 and […]
Misha Dhanak, the co-founder and former CEO of The Romans, has joined Spacehive as its new CEO.
Dhanak, who left consumer agency The Romans last July, began her role earlier this month. She replaces Chris Gourlay, founder of Spacehive, who is stepping down as CEO and will join the Board. Founded in 2011, Spacehive enables users to crowdfund projects that make local places better and recent successful projects include the regeneration of Leyton […]
Rugby League World Cup 2021 (RLWC2021) has today announced that Cazoo, the UK’s leading online car retailer which makes buying a used car as simple and seamless as buying any other product online, will become the Principal Sponsor of the tournament. Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Every day, 19 million images of child sexual abuse are spread online
On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse. Through their in-depth research, […]
Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition. “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]