NEW MASS MARKET £1M+ NATIONAL TV AD UNVEILED
Ginsters, the UK’s favourite pasty maker, is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign – the first in over five years. Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, […]
New OOH campaign tackles antisocial behaviour
TfL want to encourage positive travel behaviours to help ensure smoother journeys for all. Their new campaign, created by VCCP with illustrator Toby Triumph, was designed to encourage passengers to be a little kinder to one another as they use public transport. The bright colour palette draws attention to the important message delivered through modern, […]
As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this. Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, […]
Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO. Although it is illegal to share explicit images of someone without permission, at the moment […]
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announced two additional key promotions instrumental to the studio’s ongoing strategy and focus on strengthening senior leadership. Associate Creative Directors, Matt Sia and Christian Bird have both been appointed to Creative Director
These promotions recognize Matt and Christian for continuously delivering a high calibre of creative excellence over the past several years – from projects to pitches to award wins and more. In their new roles, Matt and Christian will lead the day-to-day management of the design team while working closely with Hamish, to deliver exceptional work […]
· Move strengthens market position, simplifying client access to Talent spanning the four interconnected disciplines of Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising · Langland, Publicis LifeBrands, Publicis Resolute and Real Science will now be collectively known as Langland
Publicis Health UK today unveils its new agency offering spanning the four interconnected disciplines of Clinical Trial Experience (CTE), Medical Strategy & Education (MSE), Public Relations & Policy (PRP), and Advertising. The decision to desilo disciplines comes in response to evolving client need – and continued growth in the Health practice – providing seamless access […]
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery Auto brands spend more on television than average: it’s still key for mass-audience brand-building Digital advertising is the only channel forecast to grow between 2019 and 2022
Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]
New role ensures Dentsu Aegis Network’s tech, data, CRM and analytics capabilities are combined with digital transformation capabilities, to support clients on their customer experience transformation journeys
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for […]
Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis. […]
Sky Media today announces a bespoke broadcast partnership, featuring Jamie Redknapp, with the feelgood car buying service heycar. Through its first TV partnership, the challenger automotive brand aims to drive consideration among its audiences and accelerate its market position by showcasing its feelgood creative content across similarly uplifting programming on Sky channels, including A League of Their […]