Platform centers on “flipping” the perception of volatility – recognizing opportunities it creates rather than focusing on challenges
Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world’s leader in “Movement […]
In an unusual move for a creative advertising agency, Arcana Academy has introduced Vitabots, a children’s vitamin brand, according to Executive Creative Director and Co-Founder of the agency, Shane Hutton. Hutton explains, “We have regular ‘What’s Your Best Idea?’ meetings at the agency. Doesn’t matter if the idea is related to advertising or not. If […]
“Companies that overlook the power of creativity right now risk disappearing”, says advertising guru, Sir John Hegarty, as he unveils his new venture:-
“The Business of Creativity”
According to the most recent figures from McKinsey*companies that integrate creativity, analytics and purpose are delivering at least two times the growth of their peers. With a looming recession and companies adapting to the new world order of hybrid working, understanding how to harness the power of creativity has never been more important. With this […]
M&C Saatchi has announced the launch of its new in–house consultancy, Micro Agency. In line with increasing numbers of creative services continuing to be in-housed, Micro Agency addresses a much needed gap in the market by designing and building bespoke in-house and hybrid marketing capabilities for clients, backed by M&C Saatchi. Micro Agency will be […]
Great Rail Journeys, the York-based escorted tour and river cruise provider, has announced the launch of an exciting new rebrand to provide a more contemporary, digitally friendly face to the brand. With new logos designed by McCann Leeds both for Great Rail Journeys and affiliated companies, the rebrand aims to bring to life the premium […]
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Ex-Metro editor Kenny Campbell and agency award-winner Howard Bowden launch Pepshop media consultancy to help clients weather gathering economic storm Heavyweight duo with extensive client CV across Westminster, global brands and showbiz offering ‘big agency expertise without overheads’ Amid recession fears, founders say it is ‘vital to invest in value-for-money media expertise’, pledging ‘more pep […]
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]
With the summer 2022 launch of Serviceplan Make, Serviceplan Group is combining existing with newly structured international implementation and creative competencies in one new core.
The result is that Serviceplan Make, led by Managing Director Kieve Ducharme, will be able to facilitate production that offers content for brands and products via every media, every technology and all platforms worldwide from a single source.
The spectrum ranges from tailored individual craft pieces to mass individualised and digitally adapted assets.
With 800+ talents, Serviceplan Make is deeply integrated in the Group’s creative, digital and media services within the Houses of Communication.
Serviceplan, recently awarded ‘Craft Agency of the Year’ at the Cannes Lions International Festival of Creativity 2022, is now bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products. By combining over 50 years of production experience with completely new innovative services, Serviceplan Make, a new […]
impact.com, the leading partnership management platform, announced today the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its Board of Directors. Wang is the CEO of Offensive Security, the leading cybersecurity training and certification company behind the industry gold standard OSCP certification and the […]
