While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]
William Hill, one of Europe’s leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a four-way pitch. Establishing William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart of 72andSunny’s strategy. The […]
Tommy’s, one of the UK’s largest charity funding research into saving babies’ lives, has appointed values-driven creative and campaigns agency Blue State Digital to support its fundraising events following a competitive pitch process. The agency will work to help promote Tommy’s biggest fundraising drive, the Splashathon with a campaign focussed on inviting parents to make […]
Design lovers and students studying the discipline have the chance to check out a free exhibition to celebrate more than two decades of work by world-famous brand and design agency Williams Murray Hamm (WMH) until Wednesday 19th June at the Fedrigoni Studio on Clerkenwell Road in London. The four-day exhibition coincides with the launch of […]
In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]
Based on the principle that men and women have different rhythms during sexual relations, Jontex is introducing a new product: “Synchronised Orgasm,” a condom that prolongs the man’s erection while stimulating the woman’s pleasure, so that both may reach climax together. In order to publicise the product, BETC/Havas created a communication campaign that uses printed media, Facebook and Instagram […]
Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]
Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, ‘10 | The Book That Grew’. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world’s first, every page, every word, and every diagram in this […]
Virgin Media is launching a new creative platform “Unlimiting”, which embodies the feeling of life without barriers and demonstrates the endless possibilities of Virgin Media’s TV, broadband, mobile and home phone offering. The new creative direction is supported by a fresh campaign “You can do anything”. Created by adam&eve/DDB, “Unlimiting” signifies a huge step change […]