Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King of Snacks’ brand platform, ‘Nothing Satisfies Like Pot Noodle’. Created with adam&eve\TBWA, the new work builds on the brand’s award-winning 2024 campaign, which originally featured an epic 12-second slurp before being re-edited with softer sounds following a widespread […]
New anniversary campaign takes a walk through history, celebrating the strength of women navigating a world not always made for them, whilst looking on the light side of life. Maltesers has launched its latest ‘Look On The Light Side’ campaign, to mark its 90th anniversary, with a bold end to end creative campaign that celebrates the everyday ways women support one another, to overcome daily annoyances in a world not always made for them. From freezing office air-con and endless queues for […]
America’s favorite transatlantic duo is back in a fresh round of ads from MSC Cruises. The latest installment in the cruise line’s “Let’s Holiday” campaign debuted over the weekend, featuring Drew Barrymore and Orlando Bloom discovering the best of MSC Cruises’ European style and American comfort aboard flagship MSC World America. From “Gnocchi and Karaoke” in the […]
Department for Education (DfE) is launching an integrated campaign, ‘Give Your Skills New Lifeʼ, the first campaign created by newly appointed creative agency of record VCCP. Following a competitive pitch in June 2025, VCCP, is launching an integrated campaign with the Department for Education. The ‘Give your Skills New Lifeʼ campaign will act as a […]
Columbia participates in the Big Game for first time in company history, as it brings a taste of the outdoors to football fans stuck inside On the one day a year where much of the country is guaranteed to be indoors watching the Big Game, Columbia Sportswear, in collaboration with Breakside Brewery, is sharing a […]
AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness campaign designed to highlight the hidden nature of domestic abuse, focusing particularly on the everyday phrases that conceal financial abuse in relationships. The aim is to help people better recognise the warning signs of this often misunderstood form […]
Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS is one of the few diseases that strips the body of its strength while leaving the mind completely intact. As muscles weaken, even the most basic gestures become difficult or impossible, starting with the upper body. A […]
Compare the Market has unveiled ‘Me Timeʼ, a playful new campaign created by global creative agency of record VCCP. The campaign stems from Compare the Marketʼs new brand platform, ‘The Simples Way to Saveʼ, showcasing how the digital comparison site saves customers money – and time – thanks to ‘AutoSergeiʼ. Following a legacy of storytelling […]
Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]
Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]