Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Republic-Day-Film-English-Subtitle_Low.mp4[/KGVID] On the eve of Republic day in India, Rediffusion Y&R and its Brand Partner Videocon, urged fellow Indians to flag off change. Done via a digital film, its objective revolves around: “Teach them, Change Them.†The film set up is in an office, where an old man (teacher) asks a clerk on the progress […]
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
In a global first, Irish International BBDO, Ireland’s leading communications group and Littlstar, a worldwide network dedicated to immersive virtual reality and 360-degree video have delivered the world’s first ever 30 second 360-degree TV spot, for client Virgin Media. The ‘360’ spot will run on Littlstar’s Apple TV app and will be the first of […]
Pokémon has unveiled an extended version of its first-ever Super Bowl ad, which is slated to run at the beginning of the third quarter on game day. The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close […]
announced that it has created a new Spring/Summer 2016 (SS16) integrated campaign, under the creative direction of Johannes Leonardo. The campaign continues the iconic brand’s narrative about challenging the status quo of the next generation of creators. After the Superstar campaign, which challenged the notion of fame, the new future campaign is a global effort […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Durex_cut_the_clich_by_Havas_London.mp4[/KGVID] Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 […]
Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]