JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]
Five Star Equities Provides Stock Research on Millennial Media and Vringo Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. […]
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]
Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]
Health & Happiness: Hand in Hand NEW YORK — In its October trend report, JWT explores how happiness is coming to be seen as a core component of health and wellness. “Health & Happiness: Hand in Hand” examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a […]
ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]
WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]
Cow & Gate , the baby feeding brand in the UK have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]
On Sunday 7th October, Baileys, the Original Irish Cream, will unveil its most ambitious global marketing campaign to date with a TV and print campaign which will be seen in every continent around the world. The new campaign also sees the introduction of a new endline; ‘Cream With Spirit’. Launched in 1971, Baileys has always […]
Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]